Business Analytics Forum III
Business Analytics Twitter hash #bafath2013
Pan European  Business Analytics Forum III
360 Customer View
"The Social Effect in CRM through Business Analytics"


Business Analytics is a website intended to inform interested businesses (regardless of size and industry) about the benefits, usefulness and developments in the field of Business Analytics in the global environment and the Greek market.

The site offers daily updates of news and interviews from professionals in the field of Business Analytics. Also, the site includes case studies and white papers of BA applications.
In March 2011 the team successfully hosted the first Business Analytics Forum and in April 2012 the second one was a huge success, too. is always open to new ideas and proposals that could enhance and enrich Business Analytics in the Greek market.

Financial Academy

Financial-Academy started its activities in June 2010 providing training for market professionals by other renowned professionals involved either in the Greek market or in the foreign arena. The goal is to create the appropriate field of training for quick implementation and transfer of knowledge into practice.

Financial-Academy has organized 15 Conferences up to date:

  1. Private Equity Forum October 2010
  2. Gaming & Social Responsibility Forum February 2011
  3. Business Analytics Forum March 2011
  4. Wealth Management Forum II May 2011
  5. Fund Strategies Forum IV November 2011
  6. Investments Forum II December 2011
  7. Business Analytics Forum II April 2012
  8. Wealth Management III May 2012
  9. Private Equity & StartUps Forum II June 2012
  10. Find a College September 2012
  11. Fund Strategies Forum V September 2012
  12. CRM Analytics November 2012
  13. Investments Forum III November 2012
  14. Corporate Innovation February 2013
  15. Business Analytics Forum III May 2013

To find more on conferences of

Customers DNA

CUSTOMERS DNA is a specialized scientific community that has assembled outstanding Greek and foreign professionals of the CRM & Customer Intelligence sector.

Having as its main purpose the innovation that results from the scientific dialogue, the distribution and the development of knowledge in this specific sector, it supports other companies that provide consulting services and data analysis services, aiming at infrastructure design and the implementation/support of customer-centricity in business and strategic level.

The main elements that characterize "CUSTOMERS DNA" are:

  • Direct cooperation with Greek and foreign experts specialized in CRM & Customer Intelligence, having a considerable experience in a responsible position, in the sectors of telecommunications, retail banking and retail trade.
  • Lack of dependence on specific software with a potential of supporting any existent infrastructure.
  • Support of outsourcing, where anonymised customers data are analyzed in CUSTOMERS DNA infrastructure, with a low cost and without any need of investment on staff, or on hardware and software.
  • Capability of "Proof of Concept", with which the implementation of a pilot project is supported, free of charge, without any commitment for a future mandatory cooperation.