Pan European Business Analytics Forum III
"The Social Effect in CRM through Business Analytics"
Agenda
Thursday May 16th, 2013
Anapiron Polemou 9, 10676, Kolonaki (Athens)
Business Analytics Forum III
at Cotsen Hall, The American School of Classical Studies at AthensAnapiron Polemou 9, 10676, Kolonaki (Athens)
| 09.15 | Registration | ||
| 09.55 | Welcome notes | ||
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Panel I
Social Media and Business Analytics Coordinator: Siniolakis Constantinos, Ph.D, Director, Consulting, PwC |
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| 10.00 Key Note Speaker |
The Social Media ROI Cookbook | Etlinger Susan | Industry Analyst at Altimeter Group, San Francisco, U.S.A. |
| 10.30 | The Smaller Social: Profiling and Unique Markets | Pateli Korinna, Ph.D | Creative Director at Minimedia |
| 10.40 | Harnessing Social Interactions to Drive Customer Experiences | Deligiannakis Loukas | CRM Competency Leader ECEMEA - Oracle |
| 10.50 | Q & A | ||
| 11.15 - 11.45 | Networking - Coffee Break | ||
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Panel II
Social Network Analysis and CRM Analytics Coordinator: Papadoglou Nick, Ph.D, Corporate Product Marketing Manager at Hellas Online |
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| 11.45 | Customer segmentation & advanced social network analysis for getting the maximum of your customer base | Tsiptsis Konstantinos | CRM & Customer Intelligence Head at Eurobank Internationally experienced Consultant & Speaker on Business Analytics Author of the book: "Data Mining Techniques in CRM" |
| 12.00 Special Guest |
Big Data ecosystem and LinkedIn's Analytics | Adira Srinu | Manager, Business Solutions - Data Services, LinkedIn U.S.A. |
| 12.30 | Going Viral on YouTube | Manassakis Manolis | Domestic Sales Manager, Google Greece |
| 12.45 | Predictive analytics in the era of social media | Kanioura Athina, Ph.D | Lead Scientist for Accenture Analytics & Marketing Services (AAMS) and Head of IGEM for AAMS |
| 12.55 | Q & A | ||
| 13.30 - 14.30 | Lunch Break - Networking | ||
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Round Table Discussion
How can Companies use the Power of Social Analytics? Coordinator: Mitropoulos George, Director, Management Consultants, ICAP |
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| 14.30 - 16.00 | Round Table Discussion | ||
| Participation to the Round Table Discussion | Aggelis Vasilis, Ph.D | Senior Manager, Customer Insights and Campaign Management, Piraeus Bank SA | |
| Participation to the Round Table Discussion | Etlinger Susan | Industry Analyst at Altimeter Group, San Francisco, U.S.A. | |
| Participation to the Round Table Discussion | Adira Srinu | Manager, Business Solutions - Data Services, LinkedIn U.S.A. | |
| Participation to the Round Table Discussion | Nikolopoulos Vassilis, Ph.D | CEO & co-founder of Intelen | |
The forum will take place in English with no parallel translation.
