Business Analytics Forum II
Business Analytics Forum III
Business Analytics Forum IV
Monday, March 21st, 2011
Cotsen Hall:
The American School
of Classical Studies
at Athens
Anapiron Polemou 9
10676, Kolonaki (Athens)

organized by Financial Academy



"Trends in Business Analytics-Perspectives
and Opportunities in the new era ahead"

About the Forum

Organizations are beginning to embrace the value that analytics can drive the business to become more efficient and more effective. Management has started associating tangible monetary benefits to analytics.

More than that, many of the financial problems organizations faced over the past several years could have been mediated or avoided if the organizations had used the information available to them at the time. The reality is that many organizations struggle to manage the data they have. The number of startups in the information management market grew tremendously over the past five years, signaling a belief that there is still much value to be derived from the data around us.

Although business intelligence may provide more value to organizations than other technology enabled business initiatives, it is also more challenging to execute. Even if the business intelligence path is very challenging, it also promises large payoffs for those who can succeed.

What are the assumptions about information delivery in organizations, the current state of the market, and where organizations are finding value today?

Key challenges will be discussed but also some lessons that can be drawn from other business innovations.

Some of the topics that will be discussed in the panels of the forum are:
  • What is business intelligence?
  • How to transform data (through Business Analytics) into value in different Departments of the company?
  • What is the value that Business Analytics can offer to the Financial, Telecoms, Health, Public and Retail Industries?
  • Having analytical capabilities and the best data in the world create competitive advantage?
  • How businesses use them?
  • Partner analytics through sales force optimization and distribution channels
  • Pricing and Promotion analytics through optimal price setting and promotional uplift forecasting
  • Defining customers' life cycles
  • Using customer intelligence for life cycle management
  • Propensity modeling and next best activity
  • Setting objectives and KPIs for life cycle management
  • Segmentation & Cross Sell
  • K.R.I.O.S. Model
  • Customer Analysis
  • Benefits of using Business Intelligence
  • What are the trends in Business Analytics?
  • What are the perspectives and opportunities in the new era ahead?