Panel I:

Social Media and Business Analytics

Etlinger Susan Industry Analyst at Altimeter Group, San Francisco, U.S.A. Key Note Speaker Pateli Korinna, Ph.D Creative Director at Minimedia Deligiannakis Loukas CRM Competency Leader ECEMEA - Oracle Siniolakis Constantinos, Ph.D Director, Consulting, PwC Coordinator

Panel II:

Social Network Analysis and CRM Analytics

Tsiptsis Konstantinos CRM & Customer Intelligence Head at Eurobank Author of the book: "Data Mining Techniques in CRM" Adira Srinu Manager, Business Solutions - Data Services, LinkedIn U.S.A. Special Guest Manassakis Manolis Domestic Sales Manager, Google Greece Kanioura Athina, Ph.D Lead Scientist for Accenture Analytics & Marketing Services (AAMS) and Head of IGEM for AAMS Papadoglou Nick, Ph.D Corporate Product Marketing Manager at Hellas Online Coordinator

Round Table Discussion:

How can Companies use the Power of Social Analytics?

Aggelis Vasilis, Ph.D Senior Manager, Customer Insights and Campaign Management, Piraeus Bank SA Etlinger Susan Industry Analyst at Altimeter Group, San Francisco, U.S.A. Adira Srinu Manager, Business Solutions - Data Services, LinkedIn U.S.A. Nikolopoulos Vassilis, Ph.D CEO & co-founder of Intelen Mitropoulos George Director, Management Consultants, ICAP Coordinator

"Social Media and Business Analytics"

• "The Social Media ROI Cookbook" Etlinger Susan
• "The Smaller Social: Profiling and Unique Markets" Pateli Korinna, Ph.D
• "Harnessing Social Interactions to Drive Customer Experiences" Deligiannakis Loukas

"Social Network Analysis and CRM Analytics"

• "Customer segmentation & advanced social network analysis for getting the maximum of your customer base" Tsiptsis Konstantinos
• "Big Data ecosystem and LinkedIn's Analytics" Adira Srinu
• "Going Viral on YouTube" Manassakis Manolis
• "Predictive analytics in the era of social media" Kanioura Athina, Ph.D

"How can Companies use the Power of Social Analytics?"

• Aggelis Vasilis, Ph.D
• Etlinger Susan
• Adira Srinu
• Nikolopoulos Vassilis, Ph.D